TSLA376.1602.44%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.1602.44%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.1602.44%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%


Kelly Automotive Group

Chris Saraceno shares leadership insights and the value of outside perspectives, drawing on his decades of experience in automotive retail.

Chris Saraceno shares his formula for long-term success

- January 6, 2026
In today's episode of Training Camp, Chris Saraceno, president of Kelly Automotive Group and best-selling author of The Theory of 5, joins host Adam Marburger to share his professional insights...
Featured Training Camp

The Theory of 5: Chris Saraceno’s guide to winning every day

- June 10, 2025
Black belt-level success in the car business requires more than just sales skills. It requires personal discipline, mentorship and mindset. In this episode of Training Camp, Chris Saraceno, president of Kelly...
Featured Training Camp
Kelly Automotive

Kelly Automotive VP Chris Saraceno tackles industry consolidation, recruiting female employees, and much more

- June 10, 2021
As COVID-19 restrictions are slowly lifted across the country, many dealers are turning to a new way to do business and recruitment doesn’t quite look the same. On today’s show,...
Management & Leadership Featured

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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