TSLA373.9800.2595%
GM77.380-1.14%
F12.380-0.1001%
RIVN16.510-0.44%
CYD40.990-0.88%
HMC24.265-0.215%
TM192.580-3.5%
CVNA397.490-5.53%
PAG159.330-0.67%
LAD273.730-2.66%
AN202.340-0.63%
GPI336.540-3.24%
ABG198.645-3.365%
SAH70.480-0.74%
TSLA373.9800.2595%
GM77.380-1.14%
F12.380-0.1001%
RIVN16.510-0.44%
CYD40.990-0.88%
HMC24.265-0.215%
TM192.580-3.5%
CVNA397.490-5.53%
PAG159.330-0.67%
LAD273.730-2.66%
AN202.340-0.63%
GPI336.540-3.24%
ABG198.645-3.365%
SAH70.480-0.74%
TSLA373.9800.2595%
GM77.380-1.14%
F12.380-0.1001%
RIVN16.510-0.44%
CYD40.990-0.88%
HMC24.265-0.215%
TM192.580-3.5%
CVNA397.490-5.53%
PAG159.330-0.67%
LAD273.730-2.66%
AN202.340-0.63%
GPI336.540-3.24%
ABG198.645-3.365%
SAH70.480-0.74%


Jeff Wyler Automotive Family

Unpacking the digital retailing work flow during low inventory with Kevin Frye of Jeff Wyler Auto Family

- October 5, 2021
Topping the list of issues facing many of you today is tight inventory. With no relief in sight, according to the experts we speak to, this could mean some serious...
Sales & Marketing Featured

Dealer Advantage: How to offer flexibility to car shoppers & maximize profits

- March 31, 2021
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive and Kevin Frye, Marketing Director for Jeff Wyler Automotive Family, discuss what dealers are...
Management & Leadership Publishing Partners
Kevin Frye

How Auto Marketing Has Changed Due to COVID-19 – Kevin Frye, Jeff Wyler Automotive Family

- June 8, 2020
Today on CBTNews.com for Monday, June 8th, 2020: How Auto Marketing Has Changed Due to COVID-19 - Kevin Frye, Jeff Wyler Automotive Family On today's show, we welcome back Kevin Frye, Marketing...
Daily Newscast Featured
newscast

Week In Review: What Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon | Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture

- September 27, 2019
CBT News Week In Review for Friday, September 27th, 2019: What Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon - Zach Klempf, Selly Automotive Thank you so much for...
Daily Newscast
Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture – Kevin Frye, Jeff Wyler Automotive Family

- September 26, 2019
On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim...
Sales & Marketing Auto News
newscast

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture | Beneficial Video Marketing Strategies For Your Dealership | 7 Mistakes Managers Make That Demotivate Their Employees

- September 26, 2019
Today on CBTNews.com - Thursday, September 26th, 2019: Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture - Kevin Frye, Jeff Wyler Automotive Family On today’s show,...
Daily Newscast

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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