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lighthouse award

Glenn Pasch Announces Jim and Bridget Fitzpatrick as 2019 Lighthouse Award...

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EATONTOWN, N.J. January 14, 2019 - The only award announced prior to the Automotive Website Awards, Jim and Bridget Fitzpatrick of CBT Automotive Network...
newscast

How To Get The Most Out Of Your Selling Opportunities |...

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Today on CBTNews.com - Friday, September 21st, 2018: How To Get The Most Out Of Your Selling Opportunities - Glenn Pasch How many opportunities did you present...
newscast

Online Communication: The Key To Closing The Deal | How to...

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Today on CBTNews.com - Tuesday, September 11th, 2018: Online Communication: The Key To Closing The Deal Today CBT Automotive welcomes Glenn Pasch, CEO of PCG Digital...
communication

Keeping Online Communication Simple

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Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...
social media advertising

Social Media Advertising

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Does social media really help sell cars?  Glenn says “Yes”, but you have to know how to properly use it. 
Facebook

How Facebook Awareness Campaigns Affect Your Audience

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We’ve all heard about Facebook advertising.  One strategy you might not be aware is awareness ads.  Glenn explains how an awareness campaign can impact...

Using targeted training to maximize potential

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Do you use a broad brush when it comes to training your team? Glenn suggests looking at each member to target their work metrics...
middle 60

How to Manage the Middle 60

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 On Today’s Tip of the Day, Glenn Pasch explains that most dealerships have a top 20% and a bottom 20% but what do you...
digital marketing

Fear of Changes in Digital Marketing

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You’re spending a lot of money on digital marketing.  You’re fearful that it’s not working. Glenn shows you how to eliminate that fear.
leadership

Leadership is More than Good Results

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Before we begin to discuss, let’s look at the definition of helpful. Reading this, your first reaction would be, “Glenn of course being helpful is...