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How Salespeople and Managers Benefit from Attending Auto Shows

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The 2020 New York International Auto Show is April 10th to 19th in the Big Apple, one of the most prolific auto shows in the world. Hundreds of cars are shown off by some of the biggest names in luxury and elite vehicles, not to mention new models that showcase novel technology and design. New […]
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winter preparedness

Winter Preparedness: What Should Your Dealership Offer?

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Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at the first sight of snow) about how many drivers have forgotten how to drive in the snow since last winter. Freeway pile-ups and cars sliding off the road are common sights […]
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events

How To Measure the Return On Investment For Automotive Events

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Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a big move to invest in a digital marketing strategy, so it’s no surprise that you want to get the most amount of bang for your […]
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content calendar

Does Your Marketing Department Need A Content Calendar?

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Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that? What about Wednesday next week, next month, or next year? Can you say with certainty that you know what you’re posting weeks, months, and maybe […]
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Gaining Insight on the Customer Journey Using Mobile Technology – Graham...

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In this interview with Graham Line, CEO & Founder – Digital Data Solutions, Joe discusses Graham’s upcoming session at the 2017 Automotive CX Summit entitled “Gaining Insight on the Customer Journey Using Mobile Technology”. Here are the questions Joe asked Graham: How can technologies today provide insight to guide dealers into making better decisions into their […]
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