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Steve Zadoorian

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Steve Zadoorian joined Auto/Mate in1997 and has served in several senior officer roles including Chief Information Officer and Chief Customer Officer. In his current role, he is responsible for Support and Installation Services, Training Services, Systems, Technical Support, Data Conversion, Third Party and Manufacturer Relations. Zadoorian has an extensive background in information technology. In his previous positions, he was responsible for overseeing Auto/Mate’s programming groups including R&D, maintenance and support, software releases, upgrades and third-party integrations.
digital deals

Digital Deals: Coming to a Dealership Near You

Most dealerships use scanning solutions to create digital documents, but there are several reasons why scanning is not the ideal solution for digitizing documents....
digital deals

Digital Deals: Coming to a Dealership Near You

Most dealerships use scanning solutions to create digital documents, but there are several reasons why scanning is not the ideal solution for digitizing documents....
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
middle managersvideo

How to Set Up Your Middle Managers for Long-Term Success in the Dealership –...

On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with...
team building

How Much Time and Money Do You Waste On Team Building?

Team building is seen as essential to businesses and corporate culture. Every year, businesses large and small shell out hundreds to thousands on company...
Carvana

“The Amazon of Auto” Carvana Restores Faith From Investors

Despite the “massive losses and negative cash flow” that Carvana has experienced within the past few years, the used auto retailer is making a...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...

Creating a Comfortable Environment for Your Customer

On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Thinking Outside the F&I Box

Depending on the culture of your dealership, it ma make sense for a salesperson to undertake part of the F&I process. On today's episode...

It’s Time for a New Conversation

If you have an underperformer on your team, chances are you've had the same conversation with them multiple times. It's time for a new...