Wednesday, August 4, 2021
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digital communication

The Importance of Communicating Digitally With Automotive Consumers

As Bob Dylan famously put it, “The times they are a-changin.” While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it many minute, but essential, considerations. Should you cold call? Cold email? Cold text? At which points should these communications occur? What tone should they convey? […]
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