You don’t have to be BFFs, but They Must Like You
All of us who truly want to serve our customers are looking for ways to create rapport with them that...
At this point, customers know how we do business. They are willing to walk away if they feel pressured. Today's ultra-informed buyers come into the dealership with their own agenda,...
Properly handling objection is something a salesperson must know to be the best they can be. During the negotiation process customers will often try to slow things down or put...
On this week’s edition of Straight Talk, David Lewis discusses how you should respond to the question “what do you think my trade is worth?” and how to avoid making...