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data

Tips to leverage the data you already have to close after-sale...

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We live in a world that is being consumed by the long reach of so-called ‘big data’. It influences nearly every facet of our economy, our consumer choice, and how we interact with the world around us. The more clever among us have even said that ‘data is the new oil’. A commodity of immense […]
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guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On today’s show, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, who discusses the revised Google’s Dealer Guidebook. We’re also joined by Brian […]
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modern retailing

3 critical components that are key to your car dealership’s modern...

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Over the past year, modern retailing has largely focused on accelerating digital and virtual processes to provide consumers with a much better shopping experience....

How Market Scan is eliminating the disconnect between auto retail professionals...

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Automotive retail professionals are gearing up for the start of the 2021 NADA virtual show, including Rusty West, Co-Founder and President of Market Scan,...
television

Increase Your Dealership Website Visits with Targeted TV Ads – Comcast...

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Just when you thought television advertising was a thing of the past, don’t touch that remote, because today's guest will share with you why...
artificial intelligence

Prescriptive Analytics for the Auto Dealer- Bill Leek, Dominion Dealer

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CBT Automotive is joined today by Bill Leek, the head of national accounts at Dominion Dealer Solutions to discuss the new buzzwords in automotive, artificial intelligence. To apply AI in product solutions, you first need to look at the digital journey of a customer as well as their shopping behaviors. Switching from a last-click attribution […]
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Dealer Profit

Using Your Data Analytics to Promote and Produce Profitable Results

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Dave Border, President of Allstate Dealer Services, joins us to discuss various ways you can maximize profits at your dealership. With his experience in property and casualty insurance with an emphasis on the automotive sector, the team at Allstate understand how to bridge the gap to grow leverage within your dealerships using their insight and […]
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