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3 best practices for CRM customization

The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing,...

6 guidelines for selecting the right CRM for your dealership

Spring has sprung and it may have you in the mood for some spring cleaning. A strategic place to start is with your CRM....
audience targeting

How to Create an Efficient Audience Targeting Strategy For Your Dealership...

According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for...

Is your dealership relying on internet leads alone?

What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In...