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conversation

5 Icebreakers That Will Start a Sale Off Right

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Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
media

Why is Local Media Advertising so Important?

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20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
service contract

Let’s Change the Conversation

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The F&I office is the lifeblood of the dealership. With the race to the bottom on price, dealers need to make up the profit on...
conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

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Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
conversation

5 Secrets That Will Help You Master Conversation Skills

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What are the fundamentals of conversation skills? What do you say when you’re face to face? It’s a good question that isn’t often addressed. First impressions...

CBT News – September 8, 2015

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On today's show: Mike Jackson, AutoNation CEO, shares his sales predictions for the rest of the year Todd Gunderson, Division VP at NextGear Capital,...