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How car dealers can honor and celebrate veterans

Friday, November 11, is Veteran's Day, where we honor members of all military branches for their service as the country’s protectors. Across the nation,...

PA car dealer Gary Barbera on the importance of ‘sticking to...

Chances are if you’ve been in or around Philly you’re familiar with Barbera on the Boulevard, home to the Barbera Bear. Recognized by FCA...

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
marketing campaign

Capitalizing on National OEM Marketing Campaigns in Your Local Market

National vs. Regional Marketing A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best...

See how one dealer gives back, while driving more traffic

As a 22-year owner of Genesee Valley Motors off Interstate 390 in Avon and a 17-year veteran of Chrysler before that, Dom Genova knows...

CBT News – December 3, 2015

On today's show: Mark Tewart on using life skills to create a bond with customers Do your sales and service employees know the F&I...

Creative ways to get employees involved in charity

It's that time of the year again, where charities begin looking to dealerships for support - both monetarily and in other ways. Employees at...