If you've got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for a few minutes this holiday season....
Consumer Reports claims it is financially independent from the products and services it evaluates. Its relationship with the car industry has become very close, however. The nonprofit has set up...
Consumers who spend more time car shopping online end up visiting dealerships more often. But those stays are relatively short.
That’s according to an Accenture study that among other things compares...
The public has long been wary of used cars and the claims of roadworthiness by the dealers who sell them. On Friday, the nation’s main advertising regulator issued a ruling...