Tag: car dealership
Monaco Ford and Gentle Love Diaper Pantry team up for Mother’s...
Each year, Mother's Day serves as an opportunity to honor, love, and highlight the role and contributions of mothers and mother figures in the...
Selling is discovery: Determining what your customer needs [+5 questions to...
Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who...
Car sales tips: Converting aggressive prospects into paying customers
As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...
Best practices: Prospecting inbound and outbound sales leads
Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the...
9 of the latest trends in automotive email marketing for 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...
Resolving OEM-dealer conflict: Is legislation the only solution?
Although both sides of the automotive industry profit from the other's success, the goodwill between dealers and manufacturers is frequently marred by controversy.
Much of...
Weekly roundup: Toyota commits to EVs, aftermarket service disappoints, Fisker’s EV...
Earlier this week: EV maker Fisker announced its Ocean SUV will come equipped with swappable batteries in 2024, April U.S. auto sales improved year-over-year,...
Strengthening the lease proposition in 2023
Leasing a new car is a great option for many new car shoppers…lower monthly payments, being able to jump into a new car every...
First impressions matter: What message does your dealership’s website send?
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto...
How baking-in digital protection at point-of-sale protects both dealer and buyer...
After all the research, test drives and negotiations, when a customer chooses to purchase a car, they are putting their trust in the hands...