Even though dealers have to manage multiple competing issues of low inventory, rising lending rates, and a pandemic that is not quite 100% gone, they must still focus on activities...
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are...
Every company wants to sell more, whether it’s more parts, accessories, service, or more vehicles. While direct messages to consumers are often viewed as the most effective method, it only...