Tag: best interest
Five Ways to Turn Customers into Ambassadors for Your Dealership Brand
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs (Part 2)
In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation's first female CEO, and first-ever...
Tips for Creating a Premier Customer Experience on a Budget
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
The Importance of Communicating Digitally With Automotive Consumers
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
The Benefits of Having a Customer Education Campaign at Your Dealership
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
The Steps to Negotiating
On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering...
On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss...
