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Jessica Stafford

CBT Automotive Newscast for February 27, 2020

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Today on CBTNews.com - Thursday, February 27th, 2020: Creating a Highly Personalized Online Experience for Your Consumers - Jessica Stafford, Autotrader At NADA 2020 in sunny...
Grant Cardone

CBT News Week in Review: January 10, 2020

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CBT News Week In Review for January 10th, 2020: How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy Have you ever seen an advertisement...
consumer privacy

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer...

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Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted marketing might seem invasive at first, today’s customer wants a highly personalized online experience. Here to tell us how dealers can implement effective, data-driven marketing while protecting consumer privacy, is Kevin […]
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Kevin LeSage

CBT Automotive Newscast for January 6, 2020

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Today on CBTNews.com - Monday, January 6th, 2020: How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy Have you ever seen an advertisement online...
Karl Brauer

CBT Automotive Newscast for December 24, 2019

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Today on CBTNews.com - Tuesday, December 24th, 2019: Karl Brauer Discusses The Auto Industry's Defining factors from the Past Decade and Emerging Trends for 2020 The...
emerging trends

Karl Brauer Discusses The Auto Industry’s Defining factors from the...

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The automotive retail industry has come a long way since 2010, and as we wrap up 2019, we take a look back on the decade’s defining factors and look ahead to its emerging trends. Here to share his insight on the last 10 years, is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book. […]
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newscast

CBT News Week In Review: November 22, 2019

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CBT News Week In Review for Friday, November 22nd, 2019: How ReconVelocity is Helping Dealers Set a New Standard for Vehicle Reconditioning On today's show, we're...
Kevin LeSage

CBT Automotive Newscast for November 21, 2019

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Today on CBTNews.com - Thursday, 21st, 2019: The Importance of Monitoring the Quality of Your Dealership's Leads - Kevin LeSage, Autotrader Joining us today to discuss...
leads

The Importance of Monitoring the Quality of Your Dealership’s Leads...

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Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader. VIDEO TRANSCRIPT: Jim Fitzpatrick: Welcome into the show, Kevin. Kevin LeSage: Thanks, Jim. How’re you doing? Jim Fitzpatrick: Great. So can you tell us about the findings from Cox Automotive’s white […]
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newscast

Week In Review: July Earnings Reveal Short-Term Wins for Dealers and...

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 CBT News Week In Review for Friday, August 9th, 2019: Is Your Dealership in Compliance with the New Consumer Privacy Act? - Melanie Cliff, Partner...