TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch will join us on today's CBT Now.

Unlocking generational marketing: Strategies for dealerships to connect with diverse audiences

- August 8, 2024
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will join us on today's episode of...
CBT Now Sales & Marketing
So, how can dealerships empower their service teams to drive customer satisfaction and retention? Let’s review strategies.

Empowering dealership service teams to drive customer satisfaction post-sale

- August 8, 2024
Is sealing the deal and making that sale the endgame? Think again. Today, the real battle for customer loyalty starts after the car leaves your lot. You may have a...
Fixed-Ops Articles
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group.

Marketing Matters: How dealers can ensure consistency in their digital presence

- August 1, 2024
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group. In today's episode, we delve into the crucial role of maintaining consistent digital...
Featured Marketing Matters
The automotive industry is more competitive than ever. Dealerships must adopt a digital marketing strategy to attract/retain repeat buyers.

Cutting-edge automotive marketing strategies to boost dealership profitability

- July 29, 2024
There’s just no denying the fact that the automotive industry is more competitive today than ever before.  To succeed, dealerships must adopt a digital marketing strategy that embraces the ever-evolving digital...
Sales & Marketing Articles
Joining us on the latest episode of CBT Now to address SEO and what you need to know is Automotive SEO Expert Greg Gifford. 

Understanding SEO: Essential tips for dealerships from automotive SEO expert Greg Gifford

- July 10, 2024
As dealerships compete for visibility, understanding SEO can make all the difference. And you may be thinking, I’ve got a vendor for that! Well, how do you know if your...
Featured Sales & Marketing
On today's episode of CBT Now Tim Jackson showcases optimism about the future of flying cars and acknowledges challenges and uncertainties

The future of flying cars: A closer look at personal mobility – Tim Jackson

- June 20, 2024
How close are we to seeing the flying cars we've speculated about for centuries? In his recent book, Dude, where's my flying car? A fascinating look at the past, present,...
CBT Now Daily Automotive News
Mark Watson, VP of Finance and Insurance Operations at Van Horn Automotive Group, reveals how he has harnessed the power of digital solutions

How Van Horn Automotive Group is leading dealerships’ digital transformation

- June 18, 2024
Staying ahead means embracing innovation and digital transformation in a rapidly evolving automotive retail landscape. On the latest edition of Dealer Forward, Josh Bickerton, Director of Product Consulting at Dealertrack,...
Sales & Marketing Publishing Partners
The partnership between Canopy Connect insurance verification technology & Cox Automotive aims to minimize potential fraud risks.

Cox Automotive enhances digital experiences with Canopy Connect partnership – Paulo di Silva & Tolga Tezel

- June 13, 2024
Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance verification and servicing. Joining us to...
CBT Now Sales & Marketing
When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.

Connected marketing: What is connected marketing and why does it matter for your dealership?

- June 13, 2024
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine...
Sales & Marketing Articles
Jonah Berger emphasizes the significant impact of language on various aspects of life, including leadership, marketing, and decision-making.

The power of language: Understanding its impact on communication, persuasion, and decision-making – Jonah Berger

- June 12, 2024
The words we choose have the potential to shape the world around us. If we select words that are not just meaningful but also impactful, could we be more likely...
Inside Automotive Sales & Marketing


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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