Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you do – nearly every day –...
It’s unarguable that Google has aided us to advance our businesses and reach where it was not possible before. However, it’s inevitable that with every good thing comes some downsides....
If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line. Even if consumers have a good...
Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put,...
National vs. Regional Marketing
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing...
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if someone does remember it's time for...
If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your existing marketing strategies, it is best...
The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the data that is being collected is...
Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with the selling tactics and strategies to...