TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing

- November 7, 2024
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of...
Marketing Matters Featured
sales

From the screen to the showroom: video strategies that will increase your sales

- October 31, 2024
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful tools available to a car salesperson...
Sales & Marketing Articles
Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership strategies

How predictive marketing is a game-changer in optimizing inventory and boosting sales – Eric Mercado | Force Marketing

- October 23, 2024
In today's automotive market, dealerships grapple with rising inventory ages and fluctuating consumer behavior. Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership...
Inside Automotive Sales & Marketing
On today's Inside Automotive, John Fitzpatrick joins us to discuss how dealers are grappling with consumer decision-making processes

How dealers can navigate automotive marketing challenges – John Fitzpatrick | Force Marketing

- October 8, 2024
In today's competitive automotive market, marketing has become a balancing act for dealers. On this episode of Inside Automotive, John Fitzpatrick, CEO of Force Marketing, joins us to discuss how...
Inside Automotive Sales & Marketing
On today's episode of Inside Automotive, Karen “Karina” Bradley and Sean Bradley of Dealer Synergy discuss how they market buying a car.

Dealer Synergy’s unique approach to ‘Buy a Car’ – Sean & Karen ‘Karina’ Bradley

- October 7, 2024
Karen “Karina” Bradley has released a remix of Taylor Swift’s popular song “Shake it Off” called “Buy A Car”. This catchy remix, along with an exciting music video, puts a...
Inside Automotive Sales & Marketing
On today's episode of Marketing Matters, Colin Carrasquillo sheds light on an overlooked aspect of dealership management—your website

Why regular website audits are essential for dealership success – Colin Carrasquillo

- October 2, 2024
In this episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director at Nielsen Automotive Group, sheds light on a critical yet often overlooked aspect of dealership management—your website. While many...
Marketing Matters Featured
Generational differences are changing how dealers market vehicles. Experian has published new research on these generational buying habits

Experian report highlights generational shifts in car buying habits – Kirsten Von Busch

- September 19, 2024
Generational differences are changing how dealers market and sell vehicles. Experian has published new research on these generational buying habits. Kirsten Von Busch, Experian's director of automotive product marketing, discusses...
CBT Now Sales & Marketing
In today's episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, to shed light on the landscape of automotive marketing.

John Fitzpatrick highlights key strategies for dealers amidst market shifts and increased competition

- September 2, 2024
In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving landscape of automotive marketing. With the...
Inside Automotive Sales & Marketing
Cultural trends play a major role in shaping automotive design and marketing strategies. Understanding these trends is crucial for automakers

The influence of cultural trends on automotive design and marketing

- August 21, 2024
Cultural trends play a significant role in shaping automotive design and marketing strategies. Understanding these trends is crucial for automakers to remain relevant and appealing in a competitive market. In this...
Daily Automotive News Articles
Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory. 

How dealerships can grow sales and profits by adopting resilient marketing strategies

- August 20, 2024
In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory.  As market conditions and...
Articles Sales & Marketing


Latest Articles
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Legal battles reshape car sales
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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