Digital marketing methods for today’s car dealership
What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for you to have an effective approach....
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ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Automotive Marketing
Brian Pasch discusses surprising results from latest Google SEM Report
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Making the most out of your marketing strategy in today’s climate
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased to welcome back Bob Lanham, Facebook’s...
3 ways to market your parts department
If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership parts department, no one is stopping...
automotiveMastermind’s Matt Leone on the best ways car dealers can scale their businesses
Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show, we welcome automotiveMastermind’s Chief Operating Officer,...
Maximizing dealership marketing ROI for the long-term
While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing dealership marketing ROI is...
How car dealers can increase their brand awareness and engage with customers on Twitter – Guy Schueller, Industry Director for Autos
If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key tool for retail automotive. So...
Why and how to pursue position zero on Google
SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't the best?" No, not anymore. Now...
Why new vehicle inventory shortages don’t have to prevent you from gaining new customers
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us today to discuss how connected marketing...
How influencer marketing can benefit your car dealership
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be wrong. Dealerships and manufacturers have sold...
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