TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh trends every year.

The 5 biggest automotive adtech trends to watch out for in 2024

- January 29, 2024
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and keeping up with those changes is...
Sales & Marketing Publishing Partners
Check out these new marketing trends and tried and true methods that will help improve your dealership's presence on the internet and beyond.

5 marketing strategies to try at your car dealership this year

- January 15, 2024
Want to learn about some new marketing strategies for your car dealership for 2024? We would love to tell you about some new trends and tried and true methods that...
Articles Sales & Marketing
video marketing

Video marketing strategies that convert leads into sales

- January 12, 2024
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
Sales & Marketing Articles
Brooke Furniss joins CBT Now to discuss the key dealership marketing headwinds impacting retailers in 2024.

Dealership marketing headwinds and the solutions to beat them — Brooke Furniss | BZ Consultants Group

- January 11, 2024
Dealership marketing strategies must be frequently tuned to maintain their effectiveness, lest consumer preferences and technological advances make them obsolete. As the retail automotive community enters into a new year...
CBT Now Sales & Marketing
Aaron Sheeks joins Driving Solutions to discuss his predictions for the 2024 automotive digital marketing landscape.

How the automotive digital marketing landscape is changing — Aaron Sheeks | PureCars

- January 10, 2024
Digital marketing remains a key investment area for car dealers in 2024, as the retail automotive sector continues to lag behind others in innovation and technological proficiency. In the months...
Featured Driving Solutions
As the demand for electric vehicles surges, it is crucial for dealers to develop a sound marketing strategy to address these buyers.

How to electrify your EV marketing strategy

- January 10, 2024
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
Sales & Marketing Articles
Gary Graves joins Driving Solutions to discuss a new approach to customer service that could revolutionize the car buying experience.

How to make the car buying experience effortless for your customers — Gary Graves | TotalCX

- January 8, 2024
Creating an excellent car buying experience for customers is crucial to the success of any dealership. Unfortunately, in today's fast-paced world, consumers have less and less time to spend shopping...
Driving Solutions Daily Automotive News
External factors such as economic conditions impacted the used vehicle market in 2023, causing pre-owned pickups to lose popularity.

Top-selling used vehicle models trade places in 2023

- January 4, 2024
The Ford F-150 was one of the few used vehicle models to remain unaffected by economic trends in 2023, retaining its top-selling spot even as pickups saw a slight decline...
Articles Headlines
Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize.

Wholesale used vehicle prices continue to normalize

- January 3, 2024
Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize in the post-pandemic economy. According to auctioning platform ADESA, wholesale used vehicle...
Articles Sales & Marketing
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising in your area

- January 2, 2024
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or the ads are becoming obvious in...
Sales & Marketing Articles


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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