TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

On today's episode of Inside Automotive, Tianna Mick, joins to discuss ways dealer's sales teams can leverage authentic branding. 

Using social media to harness the power of authentic personal branding – Tianna Mick | Dealer Synergy

- March 19, 2024
Persistent high interest rates and affordability challenges remain a shared concern for dealers and consumers alike, so it's essential to empower your sales teams to excel in these conditions. On...
Auto industry news: Apple car project ends, EVs rise, new charging solutions, and the launch of innovative electric supercars.

Weekly roundup: Apple Car shelved, hybrids gain traction, new EV superchargers and supercars

- March 1, 2024
Earlier this week: Apple's car project was shelved due to various challenges, leaving the fate of 2,000 jobs in limbo. Consumer Reports' latest vehicle ratings favor electrification, with hybrids and...
In the latest episode of Inside Automotive, Greg Gifford joins us to dive deep into dealership SEO and how to strengthen it.

Maximizing dealership visibility: Greg Gifford shares key SEO strategies

- February 29, 2024
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins...
April Simmons joins Inside Automotive to discuss the latest dealership marketing trends impacting the retail automotive sector.

Understanding the latest dealership marketing trends — April Simmons | Horne Auto Group

- February 22, 2024
Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of, many dealers feel at a loss...
To provide insights into current dealership marketing trends and the broader role of social media, Marc Lavoie joins us on Inside Automotive.

How dealerships can leverage social media to build trust and drive sales – Marc Lavoie

- February 19, 2024
In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these...
On today's Inside Automotive, Jay Baer discuss how dealers can use "Talk Triggers" to their advantage with Shyann Malone.

How dealers can harness ‘Talk Triggers’ to boost customer retention – Jay Baer

- February 16, 2024
On today's episode of Inside Automotive, we are joined by Jay Baer, an author, advisor, Hall of Fame keynote speaker, and customer experience researcher. CBT News anchor Shyann Malone joined...
Beyond the realm of vehicle sales, service departments can harness the power of text blast marketing for additional revenue opportunities.

Revving up engagement: how text message marketing puts dealerships in the driver’s seat in 2024

- February 15, 2024
In 2024, the world of dealership marketing is witnessing a significant shift. Traditional methods like email marketing are becoming less effective, paving the way for more direct and engaging strategies....
We’ll explore some emerging trends within the automotive industry that make some dealers wonder if it’s worth advertising on TV anymore. 

Trends in automotive TV advertising—still worth it for dealers?

- February 8, 2024
Television advertisements are a big deal for car manufacturers. Minding our language, and depending on who you ask, it might be fair to say that television ads “used to be”...
This new partnership with automotiveMastermind will enable Morgan Automotive Group to access cleaner customer data and predictive analytics.

Morgan Automotive Group selects automotiveMastermind as its data and technology partner

- February 7, 2024
LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive Group (Morgan), one of the largest...
Insightful strategies for mastering automotive marketing in a rapidly evolving market, focusing on consumer trends and EV challenges.

Expert automotive marketing strategies for today’s evolving industry — John Fitzpatrick | Force Marketing

- January 31, 2024
As many, if not all, dealers know, several market conditions are creating uncertainty in the automotive retail industry. From normalizing inventories to electric vehicle sales and service, dealers must utilize...


CBT News
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