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Basic content marketing tips for novice marketers

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The SEMrush State of Content Marketing Report showed that “approximately 91% of companies use content marketing.” If you are new to the content marketing field, this article shares some basic tips to help you get started as you develop your career as a content marketer. Grouping Target Audience   Whether you are creating social media […]
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Auto safety increasingly important for Americans, says study 

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A survey of Americans has put numbers to the concept that Americans value safety and reliability more than ever. As the pandemic drags on, car owners are using personal transportation as a bubble, keeping them safe and healthy.  The Safety First: The Evolution of Driving and Mobility in 2020 study was performed by Volvo Car […]
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auto loans

Online auto loans are on the rise. What does this mean...

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The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety of processes online, and this includes obtaining an auto loan.  According to research by J.D. Power, “a growing percentage of buyers are securing direct financing prior to their purchase.” Digital auto […]
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Biden

Trump vs. Biden on the future of the American automotive industry

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The current 2020 presidential candidates diverge on many issues, and the US auto industry is no exception. For undecided voters, it can be challenging to sort out who takes which position. Here are some points to consider as we head into the final days of the election. Tradition vs. Innovation While both Trump and Biden […]
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NAMAD lends a hand to minority dealerships with digital marketing training 

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With digital retailing becoming more valuable to dealerships than ever before, it’s important for dealers to have every resource necessary to meet the changing demands of the market. This is why the National Association of Minority Automobile Dealers (NAMAD) is partnering with Orbee Auto, an automotive marketing cloud company, to provide minority-owned dealers with digital […]
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Beijing

Beijing Auto Show foreshadows automotive retail future

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The 2020 Beijing International Automotive Exhibition kicked off on Saturday, Sept 26 as the first major auto show since the coronavirus pandemic began after initially being postponed from its original April date. Huge crowds were present in the exhibition center as the event got underway despite the heightened awareness of health, a clear signal of […]
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Absenteeism continues to plague auto plants

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Auto dealers have experienced highs and lows during the COVID-19 pandemic. Many have had surprising, record-breaking sales months and many have sold more used vehicles than ever before. The current value on used vehicles stems from the lack of new vehicles arriving on the lot. Inventories among new vehicles have remained low in August as […]
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carla bailo

Industry Expert Carla Bailo Predicts Two-Year Auto Recovery, Impact Not as...

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According to Carla Bailo, the President and CEO of the Center for Automotive Research, it can be expected to take two years for auto sales and production levels to return to pre-COVID levels. Bailo’s comments were made during a legislative hearing in Lansing, Michigan on September 2nd. Bailo said, “Everyone is predicting this year about […]
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Biden

Trump vs. Biden: What Are their Plans for the Auto Industry?

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The American election is coming on November 3rd, just ten weeks away, and polls are very close between the Trump-Biden camps, according to CNN’s tracking data. Without a doubt, the auto industry can expect very different effects depending on who earns the public’s trust and occupies the Oval Office for the next four-year term. CBT […]
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Barra

GM CEO Barra Encourages Young Girls to Consider a Career in...

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Despite small glimpses of recent progress, women have continued to be underrepresented across the entire auto industry. According to data collected by Catalyst, women make up less than one-quarter of the automotive workforce, despite making up almost half of the entire US labor force. Women only make up 17.9 percent of automobile dealers and only […]
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