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ransomware

How To Improve Cybersecurity and Prevent Ransomware Attacks at Your Dealership...

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On today’s show, we’re pleased to welcome Dean Crutchfield, Executive Vice President and Chief Information Officer at CDK Global. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. I'm...
communication

How Your Dealership Staff Can Improve Their Communication with Customers

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Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That...
Ron Marhofer Auto Family

How Ron Marhofer Auto Family Has Continued to Thrive for 100...

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After starting as an independent service garage in 1919 and adding its first Chevrolet franchise in the 1920s, Ron Marhofer Auto Family has built...

How Ron Marhofer Auto Family Has Continued to Thrive for 100...

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Today on CBTNews.com - Monday, September 24th, 2019: How Ron Marhofer Auto Family Has Continued to Thrive for 100 Years – Chris Marhofer, COO After starting...
phone-up

Why You Need to Master the Phone-Up

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 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search...
disruptors

What Dealers Can Learn From Auto Retail Disruptors Like Carvana and...

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Thank you so much for joining us on another edition of CBT News. Today, we're pleased to welcome back Zach Klempf, founder and CEO...
voluntary protection products

How to Keep Your Dealership Compliant When Selling Voluntary Protection Products...

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Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively...
website

The Importance of Building Your Dealership’s Website with the User Experience...

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According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
Ryan Norris

How Toyota of Easley Built a Grassroots Video Marketing Strategy to...

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Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy –...

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On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...