The untapped well in your own backyard
Today's auto industry represents a landscape that is at its most unpredictable as it’s ever been. There are a multitude of reasons, such as supply chain disruptions, shifting regulations, and...
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GM82.200-4.42%
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CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
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LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.200-2%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.200-2%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
Publishing Partners
Overcoming the trust gap between in-store and digital retail — Chase Abbott | Cox Automotive
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers. However, not only are both approaches...
How auto retailers can modernize the ways they engage with consumers — Satyan Merchant | TransUnion
Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done smoothly and stay consistent to the...
Auto dealers and digital retailing: a modern marriage
It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers and dealers embracing a more digital...
How to modernize your dealership’s marketing technology — John Campos & Brian Pasch
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for the retail automotive sector, whose consumers...
How to identify the best data collection partner for your dealership
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
Introduction to cloud marketing: the power of personalized shopping
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...
Predicting shifts in the electric vehicle segment — Jessica Stafford | Cox Automotive
The electric vehicle segment has undeniably reshaped the way the automotive industry and its consumers think about mobility. However, while the technology is exciting, dealers are facing considerable headwinds in...
What car buyers expect from their dealership experience — Rusty West | Market Scan
In this era of fast-paced technological innovation and evolving consumer expectations, the retail automotive industry has found itself at the crossroads of providing a traditional dealership experience or developing new...
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