TSLA447.04013.59%
GM75.835-0.605%
F13.7621.7721%
RIVN14.4800.53%
CYD50.4901.97%
HMC24.4250.315%
TM187.1905.52%
CVNA69.990-3.73%
PAG166.880-2.15%
LAD272.650-2.65%
AN191.140-4.22%
GPI330.470-5.67%
ABG194.2250.545%
SAH76.650-1.93%
TSLA447.04013.59%
GM75.835-0.605%
F13.7621.7721%
RIVN14.4800.53%
CYD50.4901.97%
HMC24.4250.315%
TM187.1905.52%
CVNA69.990-3.73%
PAG166.880-2.15%
LAD272.650-2.65%
AN191.140-4.22%
GPI330.470-5.67%
ABG194.2250.545%
SAH76.650-1.93%
TSLA447.04013.59%
GM75.835-0.605%
F13.7621.7721%
RIVN14.4800.53%
CYD50.4901.97%
HMC24.4250.315%
TM187.1905.52%
CVNA69.990-3.73%
PAG166.880-2.15%
LAD272.650-2.65%
AN191.140-4.22%
GPI330.470-5.67%
ABG194.2250.545%
SAH76.650-1.93%

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!


Loyalty-Based Sales Strategies

Fix the process, not just the numbers: Jen Suzuki’s three-step strategy

Oftentimes, leaders get so caught up in what's happening in the day-to-day that they neglect investing the time necessary to develop their teams. In today's episode of Loyalty-Based Sales Strategies, host Jen Suzuki, president of eDealer Solutions, outlines her three-part strategy to help leaders become more effective teachers to push their team's performance to the next level. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight...

Jen Suzuki explains why daily coaching is key to elevating dealership performance

- March 18, 2025
In the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki- president of eDealer Solutions- dives deep into the vital role of leadership in driving dealership success. Drawing parallels with coaching...

Newport Automotive Group’s Nick Jones on redefining sales tactics in the exotic market

- February 19, 2025
In today’s episode of Loyalty-Based Sales Strategies with Jen Suzuki, Nick Jones from Newport Automotive Group, representing exotic brands like Lamborghini, Bugatti, and McLaren, shares key insights into the challenges...

‘The gap that loses you money’: Jen Suzuki’s fix for BDC-sales misalignment

- January 27, 2025
In the competitive world of automotive sales, loyalty can make or break a dealership’s success. In today's episode of Loyalty-Based Sales Strategies, Jen Suzuki dives into a critical challenge that...

Jens Suzuki’s three-step formula for overcoming objections

- December 24, 2024
In today’s competitive automotive landscape, overcoming customer objections is critical to success. Jen Suzuki, founder and president of eDealer Solutions and host of Loyalty-Based Sales Strategies, delivers actionable insights tailored...

Boosting showroom traffic with appointment tracking and personal engagement

- November 19, 2024
In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Industry expert Jen Suzuki, founder and president of eDealer Solutions, discusses loyalty-based sales strategies that...

How these 20 game-changing questions can transform your sales strategies

- October 22, 2024
In this high-energy episode of Loyalty-Based Sales Strategies, Jen Suzuki reveals a powerful strategy for revolutionizing your sales calls—focusing on loyalty-building tactics that turn prospects into long-term customers. Through 20...

How dealers can boost their engagement with GIFs and memes

- September 24, 2024
In today's fast-paced digital world, standing out in sales is more challenging than ever. On this episode of Loyalty-Based Sales Strategies, Jen Suzuki introduces a fun yet impactful way to...

Leveraging ChatGPT for enhanced sales and service – Jen Suzuki

- August 20, 2024
In this episode of Loyalty-Based Sales Strategies, industry expert Jen Suzuki explores ChatGPT's transformative potential for car dealerships. From streamlining service communications to crafting engaging sales messages, Jen explains how...

Value centric selling for service and sales teams: Communicating client benefits for lasting impact

- July 23, 2024
Join us on the latest edition of Loyalty-Based Sales Strategies, as Jen Suzuki shares game-changing sales strategies designed to empower both sales and service teams. In this exclusive CBT News...


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