In the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, president of eDealer Solutions, emphasizes the untapped potential of the service Business Development Center (BDC), calling it “the heartbeat of the dealership.” Drawing from her weekly hands-on work with dealership teams, Suzuki challenges auto retailers to move beyond basic call handling and implement structured phone strategies that drive loyalty, revenue, and long-term customer engagement.
First, Suzuki opens with a firm stance:...