Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital marketing manager for Nielsen, Dodge, Chrysler, Jeep, and Ram, discusses the significance of understanding first-party data with reference to dealers' marketing efforts on today's Inside Automotive.
Due to inventory creeping back up, the ultimate goal of marketing teams continues to be “look back to move forward” according...