Phoenix-based Nikola Corp. is the latest company to be in the SEC’s hot seat after short-seller Hindenburg Research accused it of being engaged in “intricate fraud” by over-exaggerating the capabilities...
Today’s Featured Interview:
How AutoNation is promoting diverse and inclusive hiring practices - Rock Anderson
Here at CBT, we strive to keep the conversation going on building diversity in the automotive industry....
On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press...
Today’s Featured Interview:
4 strategies to make your sales department more effective - Victor Antonio
Sales managers often find themselves looking for ways to motivate their teams to take the next step...
In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport...
Today’s Featured Interview:
Sonic Automotive's EchoPark brand continues to grow despite industry setbacks - Jeff Dyke
Sonic Automotive opened its newest preowned EchoPark brand store in Houston, Texas on Sept. 8, 2020,...
Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the...
As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now.
However, you can add something new...
Last week, Honda Motor Co. announced that it had signed off on a nonbinding memorandum of understanding in relation to creating a strategic alliance with General Motors. Jamie LaReau of...
Today's Featured Interview:
Leveraging innovation to create a frictionless customer experience - Brian Benstock
After several dealers experienced strong months during July and August, many auto retailers are wondering what to...