As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world. Think about it: over 300...
Artificial intelligence (AI) and automation are revolutionizing the dealership landscape, especially in sales operations. On today’s episode of Dealer Forward, Mark Vickery, Associate Vice President of Performance Management at Cox...
In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with customers, making it easier to engage,...
Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for Joe Verde Group, shares the secrets...
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of...
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful tools available to a car salesperson...
Automakers face an uphill battle to regain control over their in-car infotainment systems as tech giants Apple and Google expand their dominance with AI-enabled voice assistants. These assistants, powered by...
As the automotive industry shifts toward an inevitable future dominated by electric vehicles (EVs), car dealers must adapt their sales strategies to meet this growing demand. We've collected a number...
Data has been receiving a lot of attention lately, and businesses, including auto retailers, rely on it to boost their profits. However, many dealers, including myself, are unaware of how...
The automotive retail landscape has undergone a significant transformation, driven by technological advancements and changing consumer preferences, which has impacted consumer behavior and compelled dealers to adapt to the new...