TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Cox Automotive’s Marianne Johnson on AI’s growing impact in retail automotive

- February 20, 2025
The buzzword for the automotive industry in 2024 and a prominent focus at the 2025 NADA Show was artificial intelligence (AI). However, AI isn't new—it has been a part of...
Loyalty-Based Sales Strategies

Newport Automotive Group’s Nick Jones on redefining sales tactics in the exotic market

- February 19, 2025
In today’s episode of Loyalty-Based Sales Strategies with Jen Suzuki, Nick Jones from Newport Automotive Group, representing exotic brands like Lamborghini, Bugatti, and McLaren, shares key insights into the challenges...
From insurance verification to DMS, vehicle scanning, and auctions, every booth—without exception—was showcasing its digital transformation.
Sales & Marketing

Software takes over NADA 2025: The year of digital domination

- February 17, 2025
Walking the floor at NADA 2025, one thing became immediately clear: digitization is not just a topic of conversation; it is the conversation. From insurance verification to dealership management systems...
Sean Gardner, instructor and sales trainer at Joe Verde Group, shares how salespeople can master the art of closing to increase profits.
Sales & Marketing

From hesitation to signature: Sean Gardner’s tips for closing the sale

- February 11, 2025
Closing is everybody's favorite subject! After all, successfully closing a deal and turning a shopper into a buyer is the cornerstone of a successful business. Unfortunately, many salespeople don't understand...
Jonathan Banks, VP of Product Development and Valuation Services at J.D. Power, joins us to discuss the ongoing effects of supply shortages.
Sales & Marketing

How dealers can navigate the 2025 used car market – Jonathan Banks | J.D. Power

- February 10, 2025
The used car market has been in flux over the past few years, and as 2025 unfolds, dealers and consumers alike are navigating a challenging landscape. Jonathan Banks, Vice President...
technology
Sales & Marketing

The New Frontier: A Technology Guided Sales Experience

- February 6, 2025
Over the past decade, dealers have invested significantly in technology to support and strengthen their sales process. Digital retailing in particular has grown in popularity. According to a Dealer survey,...
Sales & Marketing

Jen Suzuki emphasizes tailored experiences and human connection will define dealership success in 2025

- February 3, 2025
As dealerships look ahead to 2025, Jen Suzuki, sales trainer, president of eDealer Solutions, and host of Loyalty-Based Sales Strategies, highlights the importance of tailored customer experiences and human connection...
John Fitzpatrick of Force Marketing shares how tech integration, retention, and data-driven strategies can help dealers thrive in 2025.
Sales & Marketing

Force Marketing’s John Fitzpatrick on tech, marketing, and the future of dealerships

- January 29, 2025
Although the weather put a slight damper on this year's NADA show, that didn't stop the automotive industry's top professionals from gathering and having insightful, thoughtful discussions. In today's episode...
Sales & Marketing

Colin Carrasquillo reflects on 2024 and shares key marketing strategies for 2025

- January 29, 2025
Reflecting on the past is paramount to planning for the future. On today’s episode of Inside Automotive, Colin Carrasquillo, the Digital Marketing director for Nielsen Automotive Group and Host of...
Loyalty-Based Sales Strategies

‘The gap that loses you money’: Jen Suzuki’s fix for BDC-sales misalignment

- January 27, 2025
In the competitive world of automotive sales, loyalty can make or break a dealership’s success. In today's episode of Loyalty-Based Sales Strategies, Jen Suzuki dives into a critical challenge that...


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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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