TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins us to explain how the platform is shaping the future of car buying.
Sales & Marketing

TikTok’s Ahmed Iqbal says one-third of users are car shoppers: Here’s how dealers can tap in

- April 28, 2025
As more consumers turn to social platforms for product discovery, automotive dealers are finding surprising success on TikTok. Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins Jim Fitzpatrick...
Boost service approvals with Jen Suzuki’s 3-step strategy: teach, demonstrate, and apply a process that drives real customer buy-in.
Loyalty-Based Sales Strategies

Fix the process, not just the numbers: Jen Suzuki’s three-step strategy

- April 23, 2025
Oftentimes, leaders get so caught up in what's happening in the day-to-day that they neglect investing the time necessary to develop their teams. In today's episode of Loyalty-Based Sales Strategies,...
Explore how misaligned compensation plans for used car managers can hinder dealership acquisition strategies.
Sales & Marketing

Why it’s time to rethink used car manager compensation

- April 22, 2025
At Vehicle Acquisition Network (VAN), we help dealers proactively acquire vehicles directly from private sellers. These aren’t just any units—they’re often the exact vehicles that dealers want but rarely find through...
Glenn Pasch, CEO of PCG Digital, joins Inside Automotive to discuss how dealerships can use data more strategically to increase sales.
Sales & Marketing

Why dealers lose customers—and how data can help win them back – Glenn Pasch | PCG Digital

- April 18, 2025
Data is transforming the automotive industry, but many dealerships struggle to fully harness its potential. Glenn Pasch, CEO of PCG Digital, joins Inside Automotive to discuss how dealerships can use...
Customer retention is a high-value differentiator for automotive dealerships. The economics are clear: retaining existing clients is cheaper.
Sales & Marketing

Innovative strategies to enhance your dealership’s customer retention

- April 16, 2025
Customer retention is a high-value differentiator for automotive dealerships. The economics are clear — retaining existing clients is far more cost-effective than acquiring new ones. Customer loyalty is linked to...
fintech
Sales & Marketing

It’s time dealerships thought like fintechs: Lessons from the digital lending playbook

- April 15, 2025
The fintech revolution did not happen by accident. It came from a clear goal: to make complex financial transactions easier, faster, and more secure for consumers. Whether applying for a...
customer experience, tariffs
Sales & Marketing

Shep Hyken on strengthening customer experience during uncertain times

- April 14, 2025
With new tariffs now in effect, rising costs are out of a dealer's control. However, how customers are treated in the showroom remains entirely within their grasp. In today's episode...
Sean Gardner: make every month a 20+ car month
Sales & Marketing

Consistently sell 20+ cars a month with five key strategies – Sean Gardner | Joe Verde Group

- April 8, 2025
Consistently selling 20+ cars a month may seem daunting and unrealistic. However, there's a proven sales formula that works. In today's episode of CBT Now, Sean Gardner, instructor and sales...
Modern sellers must tailor the digital retailing experience or risk falling behind competitors — here is how.
Sales & Marketing

How to tailor your dealership’s digital retailing experience

- April 1, 2025
Digitization has pushed nearly every industry forward with rapid innovation. These changes have swept the automotive sector, with dealerships acclimating to online commerce. Modern sellers must tailor the digital retailing...
Tiana Mick shares her expert strategies on how sales professionals can leverage social media and personal branding to drive more business.
Sales & Marketing

Maximizing sales with personal branding: Tianna Mick reveals key social media strategies for success

- March 31, 2025
In today's competitive automotive market, salespeople are discovering that personal branding can be just as essential as a dealership's brand. Tianna Mick, Chief Marketing Officer at Dealer Synergy, joins us...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.