TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

April Simmons, Corporate Internet and Marketing Director at Horne Auto Group, outlines how dealers can ensure that every lead counts.
Sales & Marketing

Why treating all leads the same is costing your dealership – April Simmons | Horne Auto Group

- June 19, 2025
You’re probably spending a large amount on marketing for your dealership, so what happens once a lead comes in? Are those opportunities being maximized or missed? Joining us on today's...
tariffs
Sales & Marketing

Turning tariffs into opportunity: How operational agility beats market uncertainty

- June 18, 2025
In 2025, global trade dynamics are more influential than ever—but that doesn’t mean they need to be intimidating. For dealerships, the conversation around tariffs and new vehicle pricing isn’t about...
Today's episode of CBT Now, Joseph Michelli discusses how Amazon’s One Medical is redefining the patient experience
Sales & Marketing

Why technology should enhance, not replace, customer relationships – Joseph Michelli

- June 16, 2025
In today’s digital age, businesses often rush to adopt new technologies, but few strike the balance between innovation and genuine human connection. On today's episode of CBT Now, we're joined...
Matt Easton joins us to discuss one of the most overlooked yet transformative approaches in sales: eliminating objections before they happen.
Sales & Marketing

Matt Easton reveals how to eliminate objections before they arise

- June 12, 2025
On the latest episode of CBT Now, we're joined by Matt Easton, sales coach and founder of Easton University, to discuss one of the most overlooked yet transformative approaches in...
marketing
Marketing Matters

Smart marketing is about the message, not just the frequency

- June 5, 2025
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference between being remembered and being ignored...
Sales & Marketing

How Cox Automotive leverages CDPs and AI to strengthen dealer-connection – Jade Terreberry & Susan Blue

- June 3, 2025
Customer data platforms (CDPs) have officially crossed the threshold from industry jargon to critical dealership infrastructure, according to Cox Automotive executives Jade Terreberry and Susan Blue. During today’s episode of...
On today's Inside Automotive, Tom Kondrat explains that the first half of April outperforming March's strong sales.
Sales & Marketing

April auto sales spike as EVs weather policy shifts – Tom Kondrat | Urban Science

- May 30, 2025
The automotive market has experienced a notable surge in sales during early April, primarily driven by consumers rushing to purchase vehicles ahead of anticipated tariff impacts and potential price increases....
In the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki emphasizes the untapped potential of the service BDC.
Loyalty-Based Sales Strategies

Why service BDC is the ‘heartbeat of the dealership’ – Jen Suzuki

- May 22, 2025
In the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, president of eDealer Solutions, emphasizes the untapped potential of the service Business Development Center (BDC), calling it “the heartbeat of...
During the latest episode of Inside Automotive, Joshua Gonsenhauser shares insights from the company’s [LotLinx] latest Q1 VinCensus report.
Sales & Marketing

Lotlinx’s Joshua Gonsenhauser urges dealers to focus on aged inventory amid market uncertainty

- May 14, 2025
During the latest episode of Inside Automotive, Jim Fitzpatrick sits down with the Vice President of Product Strategy at Lotlinx, Joshua Gonsenhauser, who shares insights from the company’s latest Q1...
Bill Harper, CEO of BrandBossHQ, shares branding and pricing strategies to help dealers navigate economic uncertainty and earn loyalty.
Sales & Marketing

Bill Harper’s guide to branding during economic uncertainty

- May 13, 2025
When the economy becomes unpredictable and consumers’ budgets tighten, how dealers position their pricing, service offerings, and customer experience can determine whether they pull ahead or fall behind. In today’s...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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