TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

As AI reshapes the automotive retail landscape, Jen Suzuki urges dealership leaders to embrace digital transformation, through tech literacy
Loyalty-Based Sales Strategies

Why tech-literate teams will thrive in AI-driven dealerships

- July 31, 2025
As artificial intelligence (AI) rapidly reshapes the automotive retail landscape, President and founder of eDealer Solutions, Jen Suzuki, urges dealership leaders to embrace digital transformation, not just with tools, but...
Chris Roberts and Tustin Ulrich join us to discuss market conditions, EV policy updates, staffing strategies, and what’s working.
Sales & Marketing

Kia and Stellantis dealers see optimism amid EV mandate rollbacks and market shifts

- July 24, 2025
On the latest episode of Inside Automotive, we’re joined by seasoned retail leaders who share insights into the changing landscape of car sales and operations at the ground level. Chris...
Colin Carasquillo shares how dealers can unlock first-party data using CDPs to personalize, automate and scale marketing efforts.
Marketing Matters

Activate your dealership’s hidden data goldmine with CDPs

- July 24, 2025
Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen Automotive Group, discusses how to use...
Sales & Marketing

CDK expands Fixed Ops Suite to all dealers, boosting service revenue and experience – Kim Saylor | CDK

- July 23, 2025
CDK has recently expanded its Fixed Operations Suite, which has already been highly successful within the company's Dealership Xperience Platform. Now, they are introducing the CDK Fixed Ops Suite for...
Doug Eroh shares how Longo Toyota is navigating tariffs, EV rules, and hybrid demand while keeping sales momentum in a shifting market.
Sales & Marketing

Longo Toyota’s Doug Eroh on winning in a shifting market

- July 21, 2025
As affordability concerns, policy shifts, and consumer preferences evolve, dealers are working to adapt in real time. In today's episode of Inside Automotive, Doug Eroh, president and GM of Longo...
Karl Brauer joins today's episode of CBT Now to unpack how affordability has sharply declined for used vehicle shoppers and what this means.
Sales & Marketing

Karl Brauer reveals used car prices soar as affordability crisis deepens

- July 17, 2025
The average three-year-old used car now costs $32,635, a staggering $9,476 increase since 2019, according to a new study from iSeeCars.com. Karl Brauer, executive analyst for the platform, joins today's...
used-car titling
Sales & Marketing

The operational shift that’s defining today’s used-car winners

- July 17, 2025
After years of market volatility, the used-car segment is regaining its crown. Buyers, priced out of new vehicles, are returning to the used lot with urgency. Prices are stabilizing, inventory...
Google Business Profile, Brooke Furniss
Sales & Marketing

Google Business Profile errors put dealership visibility at risk — Brooke Furniss | BZ Consultants Group

- July 10, 2025
Google Business Profile is a free advertising tool that allows businesses to manage their online presence through Google Search and Maps. With millions of consumers using Google products to find...
customer
Loyalty-Based Sales Strategies

How tailored customer experiences drive loyalty and sales in 2025 

- June 30, 2025
In today’s fiercely competitive auto market, personalized customer interactions aren’t just a nice-to-have; they’re essential. On the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki, President of eDealer Solutions, reveals how dealerships...
Alex Goldfayn
Sales & Marketing

Alex Goldfayn shares how proactive selling converts existing customers

- June 20, 2025
Too often, businesses chase new leads while leaving untapped revenue sitting in their existing customer base. In today’s episode of CBT Now, Alex Goldfayn, sales coach, keynote speaker, CEO of...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.