TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

New vehicle prices saw little movement in October even as the United Auto Workers strike threatened to cause shortages.

New vehicle prices remain stable in October despite changing landscape

- November 15, 2023
New vehicle prices and inventory remained stable in October, even as a six-week United Auto Workers strike disrupted Detroit-Three manufacturing and cost the industry billions in revenue. According to Cox Automotive,...
Digital channel users score higher in satisfaction, Net Promoter Scores, and lower service costs, according to J.D. Power study.

Digital engagement is crucial for customer satisfaction and cost savings

- November 15, 2023
Digital channels have emerged as the most efficient and effective way for auto lenders to maintain or grow their profitability despite the current macroeconomic conditions. Customers who use digital channels...
By tapping into your hidden strengths, you can improve your sales acumen and achieve remarkable re­sults in the compe­titive world of car sales.

Car sales tips: discover your hidden strengths to unlock greater success

- November 15, 2023
In the highly compe­titive world of car sales, succe­ss goes beyond mere­ knowledge of vehicle­s and negotiation skills. Thriving sales professionals posse­ss a secret weapon: the­ir hidden strengths. These­ distinctive...
David Simches joins Inside Automotive to discuss the latest trends impacting used car sales and what retailers should know heading into 2024.

Key strategies to prepare for the 2024 used car market — David Simches | Crown Automotive Group

- November 14, 2023
Used car dealers have faced numerous challenges over the last three years as they have navigated a fluctuating industry landscape and considerable economic headwinds caused by the COVID pandemic. To...
Used car supply improved from October but declined from last November, while prices failed to rise during the United Auto Workers strike.

Used car supply remains stable in November, pricing weakens

- November 13, 2023
Used car supply remains under pressure in November, as high new vehicle prices force many consumers to wait on their next purchase. According to Cox Automotive, dealers started the month with...
To calculate 5-year depreciation rates, iSeeCars examined more than 1.1 million vehicles to determine which cars hold their value better.

Discover the best and worst vehicles that hold their value

- November 13, 2023
In order to calculate five-year depreciation rates, iSeeCars examined more than 1.1 million vehicles sold between November 2022 and October 2023. This data's historical comparison revealed that depreciation was lower...
Jay Abraham joins Inside Automotive to teach dealership managers the strategies entrepreneurs use to affordably scale their businesses.

Entrepreneurial strategies to scale your dealership — Jay Abraham | The Abraham Group

- November 13, 2023
Dealership managers often struggle to scale their products or services in affordable way, especially when operating independently or in their first few years of business. What they may not be...
Customer service is an area where artificial intelligence is able to take some of the load off your dealership team, but how do you apply it?

AI-powered customer service: elevating dealership experiences

- November 13, 2023
We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing, content creation, and customer service. In...
By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

- November 10, 2023
In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique chance to engage with customers, build...
Vehicle financing factors were less favorable to car buyers In January, undoing several months of improvements seen last year.

Used vehicle prices reverse course after August, September gains

- November 9, 2023
Wholesale used vehicle prices declined slightly in October as the market continued to fluctuate in response to the post-pandemic economy. According to Cox Automotive's monthly report, wholesale used vehicle prices dropped 2.3%...


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