TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

According to vAuto Available Inventory data from Cox Automotive, unsold used car inventory closed higher in 2023 than it did in February. 
Sales & Marketing

Unsold used car inventory increases, driven by higher sales and lower prices

- February 19, 2024
According to vAuto Available Inventory data from Cox Automotive, unsold used car inventory closed higher in 2023 than it did in February.  At the beginning of February, there were 2.33 million...
To provide insights into current dealership marketing trends and the broader role of social media, Marc Lavoie joins us on Inside Automotive.
Sales & Marketing

How dealerships can leverage social media to build trust and drive sales – Marc Lavoie

- February 19, 2024
In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these...
On today's Inside Automotive, Jay Baer discuss how dealers can use "Talk Triggers" to their advantage with Shyann Malone.
Sales & Marketing

How dealers can harness ‘Talk Triggers’ to boost customer retention – Jay Baer

- February 16, 2024
On today's episode of Inside Automotive, we are joined by Jay Baer, an author, advisor, Hall of Fame keynote speaker, and customer experience researcher. CBT News anchor Shyann Malone joined...
Matt Easton joins CBT Now to discuss a critical mistake that sales professionals make along with best practices for taking care of clients.
Sales & Marketing

Why are sales professionals in a hurry? — Matt Easton | Easton University

- February 16, 2024
Sales professionals have two primary jobs in the dealership: make the customer happy and make the business money. Unfortunately, some companies prioritize the latter so much, that they pressure their...
Used car dealers have implemented new strategies to source inventory and keep sales high in the post-pandemic economy.
Sales & Marketing

Rethinking used car management in a post-COVID economy — Josh Callahan | Ally

- February 15, 2024
Facing fluctuating supply chains, shifts in consumer preferences and normalizing trends, used car dealers have implemented new strategies to source inventory and keep sales high in the post-pandemic economy. Here...
Beyond the realm of vehicle sales, service departments can harness the power of text blast marketing for additional revenue opportunities.
Sales & Marketing

Revving up engagement: how text message marketing puts dealerships in the driver’s seat in 2024

- February 15, 2024
In 2024, the world of dealership marketing is witnessing a significant shift. Traditional methods like email marketing are becoming less effective, paving the way for more direct and engaging strategies....
Bill Wittenmyer joins Inside Automotive to share the latest news on consumer preferences and how they are influencing the car buying process.
Sales & Marketing

How consumer preferences are dictating the car buying process — Bill Wittenmyer | DealerOn

- February 8, 2024
Consumer preferences have rapidly transformed in the retail automotive sector. Knowing how the expectations have changed and how buyer needs will continue to evolve will be essential to long-term dealership...
We’ll explore some emerging trends within the automotive industry that make some dealers wonder if it’s worth advertising on TV anymore. 
Sales & Marketing

Trends in automotive TV advertising—still worth it for dealers?

- February 8, 2024
Television advertisements are a big deal for car manufacturers. Minding our language, and depending on who you ask, it might be fair to say that television ads “used to be”...
David Lewis joins us on the latest episode of Inside Automotive, to explain what dealers need to know about the sales process.
Sales & Marketing

Returning to the basics can boost sales and customer satisfaction – David Lewis | David Lewis and Associates

- February 2, 2024
There's no better time than the start of a new year to focus on your sales process and strategy. But you may ask yourself, where do I begin? David Lewis,...
Colin Wickstrom joins Dealer Forward to reveal how his dealership improved sales and revenue with a seamless digital retailing experience.
Sales & Marketing

Dealer Forward: Creating a seamless digital retailing experience at your dealership

- January 31, 2024
Digital retailing has become an embedded aspect of the car buying process, making a positive impact on 90% of dealerships, according to a recent Cox Automotive survey. However, there is...


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