TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer service

5 Ways To Improve Your Customer Service

- April 4, 2017
The pace of technology is ever-quickening. Feel like your business is struggling to keep up? We do - It’s no secret that the online marketplace and popularity of e-readers have...
sales totals
marketing

Does marketing during big sporting events work for dealers?

- April 3, 2017
  Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
marketing

Does marketing during big sporting events work for dealers?

- April 3, 2017
  Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
newscast

Daily Newscast: Does marketing during big sporting events work for dealers? | 5 Things that will give you a positive mindset all day | Mary Barra discusses the future of the auto business

- April 3, 2017
  In today's CBT Newscast for Monday April 3rd, 2017: Does marketing during big sporting events work for dealers? Marketing around huge sporting events is garnering a lot of interest for auto makers. According...
red flags

Can salespeople use too much digital?

- March 31, 2017
  With all the digital platforms your dealership uses, sometimes there are red flags that may cause you to forget about the human connection involved in selling. We spoke to automotive writer...
buyers call
digital search

How to find in-market shoppers with digital search

- March 30, 2017
  Engaging with customers is important, especially when it comes to those ready to buy. When it comes to a digital search on your website, how do you know when to...
fear

Overcoming fear that comes with digital marketing

- March 29, 2017
  Fear of change with digital marketing can sometimes be scary and overwhelming. Glenn Pasch, CEO of PCG Companies, gives his advice on finding out how to get a grasp of it...

Grubbs Automotive Group on using technology to bring buyers to your website

- March 29, 2017
Having so many tools for the automotive space can often be confusing, especially if those tools distract your salespeople away from providing your customers with an awesome customer service experience....


CBT News
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