TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

consumers
Sales & Marketing

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales

- September 26, 2017
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com,...
machine learning
Sales & Marketing

How Machine Learning and AI are Boosting Marketing Efficiency and Slashing Waste

- September 22, 2017
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
Dealership
Sales & Marketing

Isabelle Helms: How to prevent turnover from costing your dealership

- September 22, 2017
Say your dealership is trying to find ways to spend less money while at the same time making more. According to Isabelle Helms, VP of Research and Market Intelligence with...
online
Sales & Marketing

Matt Raymond: Not everyone wants to buy a car online

- September 20, 2017
If you talk with online buying enthusiasts, all consumers will eventually be able to purchase a car and do all of the F&I paperwork online, without leaving the comfort of...
social media
Sales & Marketing

5 Ways to Add a Personal Touch to Sales

- September 19, 2017
Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are also good personal relationships. It is...
social media
Sales & Marketing

Building a Great Social Media Presence – Snapchat and Instagram

- September 18, 2017
Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the...
sales meeting
Sales & Marketing

10 Tips for a Productive Sales Meeting

- September 15, 2017
The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to create an environment where your sales...
social media
Sales & Marketing

Building a Great Social Media Presence (Part 2) – LinkedIn and Twitter

- September 13, 2017
This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and complex ways to engage with your...
sales
Sales & Marketing

How to Scale Success

- September 13, 2017
How do you scale sales success? It’s one of the most common questions that sales managers ask themselves. You need your sales team to follow protocol, but you also want...
new cars
Sales & Marketing

Top Rated Vehicles for Teens and How to Sell Them

- September 11, 2017
When teens learn how to drive, it's a big deal. When they get a car, it's a huge deal for both the teen and their parents. While parents want safety...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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