Taking the Tesla Approach to your Personal Branding
When you think of electric vehicles (EV), chances are Tesla is one of the first images that come to mind. And when you think of Tesla, it’s a pretty good...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Effectively Handle Leads and Manage Your Dealership’s BDC – Marc McGurren
Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying...
How To Properly Use Social Media To Build Your Talent Pool
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also...
Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments,...
Dealers Turn to CPO Vehicles as High Prices and Interest Rates Push Sales Down – Karl Brauer, Autotrader & KBB
The first quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to talk to us more about March’s...
The Hierarchy of Marketing on Your Website
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before...
How to Identify Your Dealership’s Strengths and Weaknesses – Max Zanan, Author of “Car Business 101”
On today’s show, we welcome back Max Zanan, automotive retail consultant, and best-selling author of “Perfect Dealership” and “Car Business 101”. In this segment, Max and Jim discuss how to...
How Your Dealership Can Leverage Digital Retailing to Build Customer Trust – Pete MacInnis, eLEND & Steve Finlay, WardsAuto
Every dealer knows that today’s car shoppers want more control of their car buying experience. They expect more information, transparency, and online transaction capabilities. Here to give us an update...
How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully...
The Latest Trends in Digital Retailing and How Your Dealership Can Prepare – Jessica Stafford, Autotrader & Denise Chudy, LivePerson
On today’s show, we welcome back Jessica Stafford, senior vice president, and general manager at Autotrader and Denise Chudy, General manager at LivePerson Automotive. Jessica and Denise are here to...
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