TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

incentives
Sales & Marketing

Are Auto Manufacturer’s Incentives Running Wild? – Steve Finlay, WardsAuto

- July 22, 2019
 We're pleased to have Steve Finlay, Editor of Ward'sAuto Magazine, on CBT Automotive Network. Steve talks with us in regards to a recent article he wrote in the Ward's Auto...
dealership
Sales & Marketing

Climbing the Ladder of Success in a Dealership

- July 19, 2019
There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you are doing, climbing the ladder is...
voicemails
Sales & Marketing

Five Ways to Optimize Voicemails and Convert Leads for Your Dealership

- July 19, 2019
Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the second most popular point of contact...
CarNow
Sales & Marketing

The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow & Drew Tutton, Ed Voyles

- July 17, 2019
 Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep, to discuss the ongoing topic of...
ride-share
Sales & Marketing

How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

- July 17, 2019
 CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and Hyundai. Mahesh tells CBT News that...
Shep Hyken
Sales & Marketing

Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken, CX Expert and Best Selling Author

- July 16, 2019
 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common sense at first, what if we...
advertising
Sales & Marketing

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian Benstock, Paragon Honda

- July 15, 2019
 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think...
authentic brand
Sales & Marketing

How to Build an Authentic Brand

- July 12, 2019
What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price? Not necessarily. These companies are successful...
social media
Sales & Marketing

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick GMC

- July 11, 2019
 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create...
infotainment
Sales & Marketing

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists

- July 11, 2019
 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Toyota bets on EV rebound with seven-model U.S. lineup
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Affordability takes center stage at the 2026 NY Auto Show
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Legal battles reshape car sales
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