TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

negative reviews
Sales & Marketing

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation

- October 22, 2019
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place...
David Kain
Sales & Marketing

Everything You Need to Know About Video Marketing at Your Dealership – David Kain, Kain Automotive

- October 22, 2019
On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News. VIDEO TRANSCRIPT: Jim Fitzpatrick:...
Glenn Pasch
Sales & Marketing

The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong – Glenn Pasch, PCG Digital

- October 21, 2019
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always...
sales
Sales & Marketing

Modern Sales Methods that Will Keep Your Dealership Profitable

- October 21, 2019
Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to...
digital communication
Sales & Marketing

The Importance of Communicating Digitally With Automotive Consumers

- October 17, 2019
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it...
education
Sales & Marketing

The Benefits of Having a Customer Education Campaign at Your Dealership

- October 14, 2019
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car worked was a simple matter, and...
customer experience
Sales & Marketing

Tips for Creating a Premier Customer Experience on a Budget

- October 14, 2019
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the pleasant attitude of the staff? Is...
marketing
Sales & Marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

- October 10, 2019
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying...
connected customer
Sales & Marketing

How to Reach and Engage the Connected Customer

- October 8, 2019
There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who look to their phones before they...
Q3
Sales & Marketing

Sales Results from Q3 Signal Another Steady and Robust Year for Auto Retail – Patrick Manzi, NADA Senior Economist

- October 3, 2019
Q3 for the retail auto industry has come to a close. And today we're joined by NADA senior economist, Patrick Manzi, to get an in-depth analysis of the key highlights...


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CBT News
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