TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market.
Sales & Marketing

Adam Marburger discusses why consumers ‘want’ to buy F&I products in today’s market

- October 15, 2024
Welcome to Training Camp with F&I expert Adam Marburger, exclusively on CBT News! In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market....
When Cox Automotive experts give advice, especially when it comes to appraisals, merchandising, and pricing tactics, we take note
Sales & Marketing

How appraisal strategies can unlock revenue potential in 2024 – Jade Terreberry and Micah Tindor

- October 14, 2024
We all know that when Cox Automotive experts give advice on what they are seeing, especially when it comes to appraisals, merchandising, and pricing tactics, we all like to take...
According to Kelley Blue Book data, the ATP for new vehicles in the U.S. in September reached $48,397, a slight increase from August.
Sales & Marketing

U.S. new vehicle prices hold steady in September amid rising incentives

- October 10, 2024
According to Kelley Blue Book data, the average transaction price (ATP) for new vehicles in the U.S. in September reached $48,397, a slight increase from August but a 0.4% drop...
On today's Inside Automotive, John Fitzpatrick joins us to discuss how dealers are grappling with consumer decision-making processes
Sales & Marketing

How dealers can navigate automotive marketing challenges – John Fitzpatrick | Force Marketing

- October 8, 2024
In today's competitive automotive market, marketing has become a balancing act for dealers. On this episode of Inside Automotive, John Fitzpatrick, CEO of Force Marketing, joins us to discuss how...
On today's episode of Inside Automotive, Karen “Karina” Bradley and Sean Bradley of Dealer Synergy discuss how they market buying a car.
Sales & Marketing

Dealer Synergy’s unique approach to ‘Buy a Car’ – Sean & Karen ‘Karina’ Bradley

- October 7, 2024
Karen “Karina” Bradley has released a remix of Taylor Swift’s popular song “Shake it Off” called “Buy A Car”. This catchy remix, along with an exciting music video, puts a...
Tropical storms and hurricanes, such as Hurricane Helene, can impact the used vehicle market, as flooding leads to an increase in water-damage
Sales & Marketing

How Tropical Storms are flooding the preowned vehicle market

- October 4, 2024
Tropical storms and hurricanes, such as Hurricane Helene, can cause significant damage to homes, roads, and vehicles, often resulting in thousands of cars being submerged in water. This damage significantly...
On today's episode of Marketing Matters, Colin Carrasquillo sheds light on an overlooked aspect of dealership management—your website
Marketing Matters

Why regular website audits are essential for dealership success – Colin Carrasquillo

- October 2, 2024
In this episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director at Nielsen Automotive Group, sheds light on a critical yet often overlooked aspect of dealership management—your website. While many...
Understanding today’s shopper experience has never been more important, Kevin Frye shares insights from his group’s user experience study
Sales & Marketing

Kevin Frye highlights findings from the Jeff Wyler Automotive User Experience Study

- September 26, 2024
Understanding today’s shopper experience has never been more important. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, leads the way with insights from his group’s annual user experience study....
On this episode of Loyalty-Based Sales Strategies, Suzuki introduces a impactful way to enhance customer engagement—through GIFs and memes
Loyalty-Based Sales Strategies

How dealers can boost their engagement with GIFs and memes

- September 24, 2024
In today's fast-paced digital world, standing out in sales is more challenging than ever. On this episode of Loyalty-Based Sales Strategies, Jen Suzuki introduces a fun yet impactful way to...
In today's episode of CBT Now, we're exploring the workplace based on Simon T. Bailey State of Working America Report and 11th book.
Sales & Marketing

5 proven strategies to drive more traffic and close more deals – Simon T. Bailey

- September 23, 2024
In recent years, resilience has become essential for thriving in both personal and professional realms. In today's episode of CBT Now, we're diving deeper into its role in the workplace...


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