TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jeff Shore

The Skill Sets Your Salespeople Need in Order to Thrive During the COVID-19 Recovery – Jeff Shore, Sales Expert

- May 28, 2020
On today's show, we’re pleased to welcome back Jeff Shore, CEO of Shore Consulting, best-selling author, and B2C sales expert. In this segment, he and Jim tackle sales strategy, training,...
customers

Creating Lifetime Customers in Post-COVID-19 Commerce

- May 27, 2020
COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we interact with each other has been...
subprime

Working with Subprime Shoppers Part of the New Normal?

- May 26, 2020
The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business and consumers alike. Retailers like JC...
Mark Tewart

How to Successfully Position Your Dealership Staff for a Swift COVID-19 Recovery – Mark Tewart

- May 26, 2020
On today’s show, we’re pleased to welcome back Mark Tewart, President of Tewart Enterprises, best-selling author of "How To Be A Sales Superstar" and host of On the Mark right...
Hugh Hathcock

What Has the Auto Retail Industry Learned Over the Past 8 Weeks? ReconVelocity’s Hugh Hathcock Weighs In

- May 26, 2020
On today’s show, we’re pleased to welcome back Hugh Hathcock, Owner and Founder of ReconVelocity. In this segment, Hugh and Jim discuss what dealers have learned during this crisis and where...
Shep Hyken

3 Full-Proof Customer Experience Strategies to Use During Tough Economic Times – Shep Hyken, NY Times Best Selling Author

- May 22, 2020
We’re pleased to welcome back Shep Hyken, customer experience expert, acclaimed speaker, and New York Times best-selling author. In this segment, Jim and Shep discuss how the customer experience fits...
Brian Pasch

Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing Offerings Today

- May 22, 2020
On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on...
eLend Solutions

Deliver an Efficient and Impressive Digital Retailing Experience Using These Strategies – Pete MacInnis, eLEND Solutions

- May 21, 2020
On today’s show, we’re so pleased to welcome back Pete MacInnis, Founder and CEO of eLend Solutions. In this segment, Jim and Pete tackle how to address the digital retailing pitfalls...
driving

A Love of Driving: How Restricted Air Travel Will Boost the Car Business

- May 20, 2020
Air traffic volumes have tumbled much worse than the auto industry’s decline comparatively. Year over year, TSA screening volumes for April 2020 were 96 percent less than in April 2019....
gross profits

Start Selling On Day #1 Of A Used Vehicle Acquisition To Speed The Sales Process & Maximize Profits

- May 19, 2020
The two primary keys to increasing dealership inventory turn is to decrease the Retail-Ready time of newly acquired used vehicles and to simultaneously increase the number of selling days available...


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.