TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Digital Marketing Strategies Conference
Sales & Marketing

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

- July 8, 2020
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools...
online auctions
Sales & Marketing

Tips to Use Online Auctions to Find Used Car Inventory

- July 7, 2020
Car dealers are in a race against time. The mission: Find the best used car inventory, at the best prices, before the competition does. The challenge: Demand for used vehicles has never...
recon
Sales & Marketing

Go Find That Car! The Costly Calamity of Misplaced & Idle Recon Inventory

- July 7, 2020
As much as we hate to admit it, we’ve all lost cars – sometimes for days or longer. A car may have been stolen and no one at the dealership...
scott rodgers
Sales & Marketing

Tier10’s Scott Rodgers Discusses Dealership Marketing During Socially Turbulent Times

- July 6, 2020
The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success we saw leading up to the...
sales
Sales & Marketing

3 Ways to Dominate Car Sales in the “New Normal”

- July 3, 2020
The Automotive industry has been turned upside down over the past 4 months and has pushed the future forward in regard to the way that business is being conducted. Selling...
marketing
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [7.3.20]

- July 3, 2020
As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. John...
Sales & Marketing

Dealers and Digital “Reveals”

- July 2, 2020
Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford's digital reveal...
weekend
Sales & Marketing

Independence Day Weekend Car Sales Expected to Be High This Year

- July 1, 2020
The Fourth of July auto sales are commonly seen as one of the four best times to buy a car during the year. Autotrader has written that holiday weekends tend...
Google
Sales & Marketing

Google’s Digital Toolkit from International Small Business Week

- June 29, 2020
Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5...
remarketing
Sales & Marketing

Auto Remarketing’s Joe Overby on the Future of the Used Car Market

- June 29, 2020
On today’s show, we're pleased to welcome back Joe Overby, Senior Editor for Auto Remarketing and Auto Remarketing Canada. In this segment, Joe gives us an update on the current...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
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