LeadCar has completed the asset acquisition of Ruda Toyota and Ruda Chevrolet in Monroe, Wisconsin, from Bill and Jean Ruda. The dealerships, which the Rudas have owned since 1997, will continue operating from their existing facility with the same team. The transaction brings LeadCar’s dealership count to nine and its Toyota franchise count to five.
Deal Details:
Seller: Ruda Enterprises, Inc., owned by Bill and Jean Ruda
Buyer: LeadCar, part of Brickl Cos.
Transaction Date: August 2026
Acquired/Rebranded Dealership(s):
- Ruda Toyota → LeadCar Toyota Monroe
- Ruda Chevrolet → LeadCar Chevrolet Monroe
Advisor/Facilitator: Not disclosed.
