Today on CBTNews.com – Tuesday, June 5th, 2018:
NADA President and CEO Peter Welch On Trump’s Steel and Aluminum Tariffs
The automotive Industry is feeling a little uneasy since it was announced last week that President Donald Trump has placed a tariff on both steel and aluminum. The news breaks around the same time that the Automotive Industry sees record numbers in both sales and overall performance. To Learn more about how the President’s rule could influence the automotive industry, we spoke with Peter Welch, President and CEO of National Automobile Dealers Association, where we discuss how this could impact everything from employment opportunities to the prices of vehicles sitting on lots. Watch Now
Free Marketing Resources for Dealers
Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can take that price and apply it to marketing tools. Advertising your business can be expensive. From paying for Facebook ads to utilizing a graphic designer for dealership literature or web pages, these costs can add up fast. Well, today we are going to highlight marketing resources that are not only free but are also easy to use. Even if you do not have a marketing expert on your team, anyone can look like a marketing rockstar with these tools. Read More
F&I Transparency = Higher Profits
For decades, the F&I department of every dealership has had the reputation among car buyers as being some horrible financial black hole whose very existence is meant to get car buyers to swallow high interest rates and pay for products they don’t need. And yes, that was a reality in many dealerships. There was little to no transparency for the customer, ever. It was ‘Sign here and we’ll get you the best rate.’ But things have changed. And with that change came the way F&I managers disclose and sell everything. Read More
