On the Dash:
- Jeep revealed the 2026 Recon EV, priced at $65,000 and entering production early next year in Mexico.
- The Recon delivers 650 horsepower, 250 miles of range and design elements drawn from the Wrangler.
- Jeep launched the EV as part of its turnaround plan during a period of declining U.S. sales and reduced EV demand.
Jeep has officially unveiled the 2026 Recon, an all-electric SUV that will start at $65,000 and enter production early next year in Mexico. The automaker revealed the model on Tuesday ahead of the Los Angeles Auto Show, positioning the EV as a key milestone in its ongoing turnaround plan.
The Recon features familiar Jeep design cues, including boxy styling, removable doors, an open-air roof and a rear-mounted spare tire. The vehicle draws heavily from the brand’s Wrangler heritage, a direction Jeep first teased in 2021 when it announced plans for an electric model inspired by its flagship off-road SUV.
Jeep said the Recon’s electric motors will produce 650 horsepower and 620 foot-pounds of torque. The EV will deliver up to 250 miles of range on a full charge, which is lower than several less expensive electric models currently on the market. Its pricing places it roughly $14,000 above the entry-level 2025 Wrangler plug-in hybrid and nearly $27,000 above a base 2026 Wrangler four-door. The price aligns closely with the Wagoneer S EV at $65,200, which offers 294 miles of range.
The Recon is the fourth and final product in Jeep’s plan to introduce four new or redesigned vehicles in four months. Earlier releases included the new Jeep Cherokee hybrid and updated versions of the Grand Cherokee and Grand Wagoneer. Jeep leadership described the launch cadence as the conclusion of the brand’s “four cars in four months” strategy.
The Recon’s debut arrives during a challenging period for Jeep and parent company Stellantis. Jeep’s U.S. sales have fallen 40% since reaching a record 973,000 units in 2018, dropping to fewer than 590,000 last year. Market share has slid from 5.4% in 2019 to 3.7% since 2024, according to Cox Automotive. Sales through the third quarter this year increased less than 0.5%.
Stellantis has also scaled back its EV investments after market conditions shifted and internal leadership changes occurred. The broader industry has faced slower demand after federal incentives of up to $7,500 for EV purchases expired in September. Jeep expects the end of incentives to affect Recon sales, but the company positioned the SUV as an EV “bookend” alongside the Wagoneer S as it continues to expand its electric portfolio.
