On the Dash:
- Hyundai lowered 2026 Ioniq 5 prices by an average of $9,155, with some trims dropping nearly $10,000.
- Reductions exceed the $7,500 federal tax credit buyers previously qualified for, making price a non-factor in the segment.
- The cuts apply to all trims, with potential future reductions for other Ioniq models possible but unconfirmed.
Hyundai has significantly reduced prices on its 2026 Ioniq 5 electric SUV, with cuts averaging more than $9,000 across trims and reaching nearly $10,000 on some models. The new base price for the all-electric midsize SUV starts at $36,600, making it competitive with internal combustion-powered vehicles in the same segment.
The price reductions follow the end of federal EV tax credits in an effort to maintain affordability for buyers without relying on government incentives. The 2026 Ioniq 5 SE RWD Standard Range now sees a $7,600 reduction, bringing its starting price below the potential $7,500 tax credit that buyers could have claimed previously. SEL trims are cut $9,800, with the RWD version now $41,400 and the AWD at $44,900. The XRT AWD, designed for more off-road capability, dropped $9,225 to $47,875, with an optional $500 tow hitch for hauling. The top-of-the-line Limited AWD model now starts at $50,575, also reflecting a $9,225 decrease from the 2025 model year.
These cuts position the Ioniq 5 as a compelling choice for buyers who prioritize affordability, with powertrain and feature preferences now the primary differentiators, rather than price. This strategy may influence competitive pricing in the EV segment as manufacturers adjust to the loss of federal incentives.
Hyundai has not confirmed whether similar price reductions will extend to other Ioniq models.
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