Hyundai Motor America reported record-breaking sales of 81,503 units, up 19% year-over-year for April 2025. These results mark the seventh consecutive month of total sales growth and the best April in the South Korean automaker’s history.
Year-to-date, Hyundai Motor America delivered 285,057 units, a 12% increase from 253,407 YTD in April 2024. The company’s stellar performance was driven by a diverse lineup of models that hit records. In April, Hyundai’s top-performing models delivering impressive year-over-year gains were the Tucson (+41%), Elantra (+30%), Santa Fe (+28%), Palisade (+15%) and Sonata (+12%).
Hyundai’s electrified lineup also delivered remarkable gains in April, primarily driven by demand for hybrid options. The hybrid segment experienced a 46% surge, while fully electric vehicles grew by 25%. Despite consumers gravitating toward more electrified variants, Hyundai’s ICE vehicles also experienced growth, increasing by 17%.
“April total sales continued its upward trajectory with a 25% year-over-year increase in electrified vehicle sales, led by strong demand for the Tucson HEV,” said Randy Parker, president and CEO of Hyundai Motor North America. “The debut of the 2026 Palisade, the seventh best-ever total sales month and record April sales across multiple models, reflects our momentum and leadership in innovation, value, and performance.”
While Hyundai delivered incredible results, the uncertainty rippling through the retail automotive industry due to America’s 25% tariffs on auto imports may dampen the automaker’s winning streak.
However, the automaker is taking strides to combat tariff pressures. It recently launched its Customer Assurance program, which will maintain MSRP levels and help offset potential price increases.
