While it can be difficult to become a great leader and to achieve great things, practicing great leadership is actually quite easy. There is a tendency to overcomplicate or overthink...
Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way...
Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use...
Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall...
Black Book, a division of Hearst Business Media unveiled April 27, 2017 results from its latest survey which took the pulse of how consumers and car shoppers view the importance...
Brian R. Bates is President and CEO of Holman Consumer Services. He started his career as a service writer intern at Holman Ford and completed an internship as an ASE-certified...
On a recent visit to Sonic Automotive’s new EchoPark dealership, Joe had the pleasure of speaking one-on-one with Jeff Dyke, Executive VP of Operations for Sonic. Jeff told Joe how...
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
If you haven't realized that the love of SUVs and crossovers by customers is here to stay, even brands like Lamborghini are finally figuring out how vital it is in...
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line store. Here are five secrets to...