When it comes to the "Three M's," the auto retail future certainly looks bright for dealerships that utilize and take advantage of: millennials, mobile, and marketing.
Zach Klempf, a millennial himself...
A Generation of Customizations
Since the 1980's, consumers have warmed up to the idea of having products that meet their exact needs and specifications. The days of Henry Ford's belief that:...
Much of what we accomplish in life is determined by what we think is possible. If we think something is possible then we feel we have a fighting chance to...
It's no secret, people love to keep their cars longer these days. In fact, one study suggests the average age of vehicles in the U.S. is a record 11.6 years....
From the Greater Cleveland Automobile Dealers' Association (GCADA)
Cleveland, OH (August 3, 2017) – While many regions across the United States are reporting softer new vehicle sales this year, Northern Ohio continued...
Being transparent may be one of the easiest and most affordable ways to boost your bottom line.
If you need someone to convince you of that, read this post by...
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...
When Winston Pittman decided to open a Chrysler dealership in Louisville, KY in 1988, he walked into several stores in the black neighborhood where his dealership was to be located...
Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is...